Turned campaign and audience data into commercial decisions.
Built the audience analysis and pricing model behind $1.8M+ in brand partnership revenue, using user composition and market position to set tier values. The organization booked the revenue; I supplied the analysis, pricing, and packaging evidence that informed it.
- Consolidated campaign, revenue, and user data into monthly dashboards for founders and C-suite budget allocation.
- Analyzed acquisition funnels and channel-level performance across India and Europe, segmenting the user base to identify which audiences drove partner value and sizing the spend reallocation behind the reach gain.
- Helped drive 200% campaign-reach growth to 250M+ impressions across a 2M+ audience base by shifting toward higher-yield activity.
- Managed a six-person content, design, and partnerships team using measured yield to prioritize execution.
